Salsas is a much-loved Australian Mexican franchise with a loyal following, built on big, bold flavours and a love of fresh food made daily.

As the in-house Senior Digital Designer, my role was to work across the digital, design and marketing teams on everything from the website to fast-turnaround campaign assets.

• Website and app UX/UI design, including the Mex Club loyalty program, online ordering, store locator and member offers

• Social media campaign assets and eDM design and production

• Image selection and photo retouching

• Taking the brand style guide online, applying it consistently across web, app and campaigns

Engaging, on-brand assets delivered across campaigns and platforms. The website and app have been live for many years and continue to serve the brand today.

• Website and app design supporting loyalty, ordering and member rewards

• Social media campaign assets

• eDM design and production

• Photo retouching to meet brand and campaign standards