The Reef Authority is Australia’s lead management agency for the Great Barrier Reef.

As a regulator, the Authority is responsible for protecting and managing the environment, biodiversity, and heritage values of the Great Barrier Reef Region.

Work with multiple Reef Authority departments to bring more consistency and intention to online communications.

• Design within an established communications strategy structured to move audiences from awareness into deeper engagement with Reef issues

• UX, IA, and UI design across three main websites plus a marketing campaign

• Reusable components and online style guides for a consistent visual language

• Multimedia and educational content to support varied audiences and contexts

• Updated branding and WCAG compliance across all platforms

Designed and delivered 4 unique websites:

• Reef Authority - Corporate home of Australia’s Reef management agency, leading a global effort to preserve and protect the Great Barrier Reef

• Reef Guardian School - Initiative to engage schools in activities that promote the protection and sustainability of the Great Barrier Reef

• Reef Knowledge System - Evolving resource hub bringing together data, information and knowledge for evidence-based decisions for a healthy Great Barrier Reef

• Love the Reef - Marketing campaign to inspire teams, workplaces, schools and community groups to take everyday actions to protect the Great Barrier Reef