Adairs
Corporate & Retail
adairs.com.au
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Adairs is one of Australia's most loved home furnishings and décor retailers, with a product range that spans bedding, bathroom, homewares and furniture, and a Linen Lovers club built around exclusive pricing and early access to deals.
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Digital design to support a fast-moving campaign schedule, working closely with the Digital Marketing Manager across Adairs, Adairs Kids, and Home Republic.
Campaign email design and production for major national promotions including Rebecca Judd Loves, Spring Sale, and the Christmas Celebrate campaign
Weekly Linen Lovers newsletters with exclusive member offers and pricing
Transactional and lifecycle email design, covering the full purchase journey from abandoned cart through to post-purchase
Campaign assets for online shopping events including Click Frenzy
Website assets and photo retouching
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Polished, on-brand assets delivered on time to support a team with a busy, product-led schedule.
Campaign emails and Linen Lovers newsletters reaching over 750,000 subscribers across Adairs, Adairs Kids, and Home Republic
Homepage promotional banners updated weekly to reflect each campaign and direct customers to the current offers
Vibrant, product-focused design work, highly considered for each campaign while drawing on consistent brand elements and the brand style guide