Australia at World Expo
Department of Foreign Affairs and Trade (DFAT)
Public Sector
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World Expo 2025 in Osaka brought together more than 150 countries and regions over six months. The Australia Pavilion welcomed more than 3 million visitors, hosted hundreds of performances and events, and celebrated the best of Australian culture and partnership.
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Working with the DFAT Osaka taskforce to create a digital platform that could grow and evolve across three distinct phases of the event.
Extend the award-winning Chasing the Sun brand identity to online
Design to showcase Australia's energy, people, talent, and natural environment
Promote events and partnership opportunities, and support multi-lingual content
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Under the theme Chasing the Sun, the Australia Pavilion was a beacon of collaboration and creativity.
UX, UI, and IA design, including image selection to bring Australia's people and environment to life
Scalable platform and design component library for the DFAT event team to manage across pre-event, during, and post-event
Digital design direction built on the established brand, meeting WCAG accessibility requirements
“From the entire pavilion team, thank you to the more than 3 million visitors, our incredible partners, and all those who made this experience unforgettable. Your enthusiasm, curiosity, and support helped us celebrate and share Australia’s culture and diversity with the world.”
— World Expo 2025 Osaka Taskforce, Department of Foreign Affairs and Trade (DFAT)
