WM is the official magazine of the Australian War Memorial, dedicated to accurate, engaging and thought-provoking stories of Australia’s wartime experiences.

Extending the new WM print magazine to a digital platform, strategically designed to reach a broader audience.

• Co-design with the AWM's in-house marketing team, researchers, historians and developers

• Information architecture, wireframes and user flows to give the AWM team a clear picture of how the site would fit together

• Component design including feature article templates, interactive elements, video and audio files, and member login pages

• Expanding the print style guide for online, meeting accessibility requirements and WCAG compliance

Launched on ANZAC Day, the digital platform has exceeded the AWM's own expectations for subscriber uptake. The template-driven approach has allowed the team to independently grow the site to hundreds of articles and counting.

• More than 27,000 + total views in the first 4 months | 2m 47s average engagement rate | over 12% international users

• UX, IA, UI design, digital design direction, and digital style guide

• Comprehensive, flexible design component library for AWM authors

• Designs delivered against a prioritised schedule developed with AWM project managers

• A platform that makes AWM's important archival collection more discoverable than ever before